Film.



Sunday 3 October 2010

2nd analysis

For My second analysis, I will be analysing the song by Shakira called Waka Waka (This time for Africa).

Throughout the video, there is many different clips some from mid way angles, some from high angles and some from low, but it does not stay on one for long, so while watching the video you see many different things, such as Shakira dancing, Football games that were obviously from World Cups before and also had shots of the young people of Africa playing football. As the song is upbeat and joyfull the flickering between different clips of video goes with the song and is not confusing the viewer even though there is many different things in the video.
Throughout the video we see intervening clips of Shakira, in all of these clips she successfully manages to lip sink, except for maybe one small part, which was not clear if she was supposed to be just dancing or singing and dancing. The editing throughout was fast and neat, also some of the effects used fitted within the video, for example there was a grey wall but in front of it, it looked like there was a giant card say a post card and on the post card was a man who was moving playing football of showing his t-shirt saying "This time for Africa", what made it look good was that they looked like they were part of the card and was not standing in a room in front of a grey wall. In the video the clothes they wear a many different colours for example Shakira herself was wearing a black tassel skirt with and orange top and the colours of the Africa flag on some sort of hair Tye or scarf the people behind her were wearing many different colours, but all up-to-date modern clothes. Also there was the different colours of the men playing football and also the shots of the crowds.

Also throughout there is a storyline and that is of course the World Cup in Africa that has just happened, the reason we know this is because of the amount of football we see within the video, which makes it pretty clear, but also the release date as it was around the time of the World Cup.

The reason I chose this video was because I love the use of colour in it and the way the texture looks of the fabric and the background. Also it has fast editing and lots of different shots. I plan to use this in my video and much much more.

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